Some of the core functions of this market are; the amplification of the aging process, maintenance of the chemical integrity of the wine, and the ever-increasing need of artisan and exclusive wine. Due to the rise in the focus wineries have in the traditional methods of wine aging provided by oak barrels, the market is witnessing gradually increased rates of growth in the developed areas of wine production as well as the budding markets.
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Market Drivers
1.The Increase in the Demand of High-Quality and Ripe Wines
The growing global demand of special aged wines is one of the chief determinants of the wine barrel market. Oaks are recognized to give different wine unexpected flavors such as vanilla, spice and toast which make it to gain extensive value in the market arena. With thus evolving tastes of consumers, wineries are also increasing their barrel aging requirements to satisfy barrel-aging red and white wine demands. This can be seen particularly strong within luxury wine market where barrel-aging is considered a conventional quality and age indicator.
- Development of Boutique and Small Wineries
The increase in the number of craft wineries and small wine growers has played a massive role in affecting the demand of barrels especially the small astride oak barrels used in smaller batches. These producers focus on artisan-quality and usually use the traditional protocols of fermentation and ageing and are, therefore, contributing to the consumption of French oak wine barrels and American oak wine barrels. This trend has also been facilitated by increased popularity of local and organic wines that have increased the demand in the regions as they produce custom wine barrels used in small batch production.
Material Type Segment Analysis: Oak
In the wine barrels market, the commonly used type of materials is the oak barrel. Oak is highly permeable, very strong and aromatic wood and it is in this regard that it is best suited in wine maturation. Quercus alba (American oak), Quercus robur and Quercus petraea (French and European oak) are the most common oak species used. The force behind this segment has been the fact that oak naturally adds complexity to wine and helps in making the tannins easy to integrate. To make the wine consistent and distinguishable on market, wineries purchase high quality oak barrels to ferment the wine.
Toast Level Segment Analysis: Light Toast
Light barrel toasts form a niche and, in recent years, in-demand line in the wine barrel market, especially because they enhance the light natural flavors and fruit-driven characters that feature in some wines. In contrast to medium toasting, heavy toasting, light toasting consists of little heat being applied to the wood, thus giving the lighter compounds inherent in the oak, i.e., lactones, vanillin, and mild tannins, a chance to coax the wine thus having little or no effect over the wine. This toast level is frequently selected by winemakers of of aromatic white wine and elegant red wines in order to preserve the freshness, floweriness and the purity of fruit.
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Regional Analysis: North America and Europe
In North America, the market in the wine barrel industry is largely fuelled by the large wine manufacturing activities in states such as California, Oregon and Washington among others. The combination of these regions is a real centre of commercial wineries and vineyards, and therefore, there is always the need of oak wine barrels because of large-scale wine manufacturing.
In Europe the wine barrel market is rich in tradition, craftsmanship and heritage. France, Italy and Spain being the major producers of wines still depend on the French oak barrels in the process of premium ageing and all the regions like Allier, Limousin and Troncais, offer the best oak varieties. The barrels are favored because of their mild nature with regard to the wine making process, where they provide a balanced level of oxygen and flavor development with long-term aging processes.
Competitive Landscape and Industry Players
The global wine barrel market is highly competitive, with established cooperages and emerging players offering a wide range of products. Major companies include:
- Tonnellerie Radoux
- T.W. Boswell
- Seguin Moreau
- World Cooperage
- Canton Cooperage
- Barrel Builders Inc.
- StaVin Inc.
- Bouchard Cooperages
- Damy Cooperage
- Trust Coopers
The major companies operating in the global market of wine barrels are taking various competitive initiatives to ensure their existence in the market and to address future winemakers’ needs. Such plans involve specialisation in toasting profiles of wine barrels to specialise on toasting by enhancing flavour and aroma attributes and also engage in sustainable barrel production with certified sources of oak to comply with ecological requirements.
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